Raffy Chan

Copywriting - Four Tips For Beginners

First, the definition. Copywriting is the use of words to advocate an entity- a person or business, or concept- an opinion or idea. It is actually synonymous with advertising. An alternate definition (in the advertising world) has copywriting as-- the use... Read >

Copywriting - Using the AIDA Formula For Sales Writing

The AIDA Formula or Principle is purportedly over a century old. It has its roots in the advertising world, and has been imported online for our use in internet marketing. Its inventor or originator is unknown but it is regarded as the most-revered and ti... Read >

Copywriting - What a Copywriter Does

Copywriting is the use of words to advocate an entity- a person or business, or concept- an opinion or idea. It should not be confused with Copyright, which is one's legal exclusivity over a literary or artistic work. An alternate definition, as used in t... Read >

Copywriting - Writing For the Web

Web copywriting experts have continually cautioned the beginners: writing for the web must be undertaken with approaches specifically tailored for the online market. Offline (real world) advertising systems and methods will not work in the internet world ... Read >

Copywriting - Words That Increase Sales

The two hemispheres of the human brain and the dichotomous relationship between the two has become an accepted dictum in the educational field. We should not be surprised that this knowledge has likewise been brought into our online marketing world-- for ... Read >

Copywriting - Word Types That Decrease Sales

This topic is best regarded as a follow-up agenda on the matter of words that increase sales. The other side of the discussion. Because purchases are made on emotion, selling words are those that cater to the Emotional side (right hemisphere) of the human... Read >

Keyword Ranking Tool - Also Effective for Domain Names

The main goal of all online business companies is simple-- direct as much traffic as possible towards their site; which promotes their services and products. To ensure this, companies utilize different website promotion options. This includes tactics such... Read >

Keyword Ranking Tool - Golden Rule 3 - Competition

This article is the third of a four-part series which discusses the Four Golden Rules of Keyword Research and how they relate to the New Methodology of Keyword Research using the Market Samurai Keyword Tool (MSKRT). Golden Rule 3 - Competition Among... Read >

Keyword Ranking Tool - Golden Rule 2 - Relevance

This article is the second of a four-part series which discusses the Four Golden Rules of Keyword Research and how they relate to the New Methodology of Keyword Research using the Market Samurai Keyword Tool (MSKRT). Golden Rule 2 - Relevance We pro... Read >

Keyword Ranking Tool - Golden Rule 1 - Traffic

This article is the first of a four-part series which discusses the Four Golden Rules of Keyword Research and how they relate to the New Methodology of Keyword Research using the Market Samurai Keyword Tool (MSKRT). Golden Rule 1 - Traffic A substan... Read >

Keyword Ranking Tool - The Four Golden Rules

Keyword Research Definition In the online realm, Keyword Research is the process of identifying the terms and phrases that can enhance the "searchability" of a site with respect to the Search Engines (Google, Yahoo!, MSN/Bing). It is the preoccupation of... Read >

Keyword Analysis Tool - Know The Words That Fit Your Business

The internet has become a vital tool for globalization. Information technology has grown by leaps and bounds and has been instrumental in the phenomenal growth of many online companies. Even small and startup businesses have become the grateful beneficiar... Read >

Keyword Analysis Tool - Using Market Samurai

Keyword Research novices will always ask these two most basic questions, "How do I get started? What topic shall I take up first?" Add to that the matter of teaching someone the early use of the Market Samurai software-- and you have a stalemate situation... Read >

Best Keyword Analysis Tool - Market Samurai

This article is for anyone serious about making money online and why you should get Market Samurai-- purportedly the world's most powerful keyword research tool. As I begin, set your credit card aside because you will not need it today; even if I am ab... Read >

Keyword Analysis Tool - Know Your Money Words in Twenty Minutes

Does it frustrate you that it takes far too many hours to find the right keywords for your niche? As you read every word of this article, you will quickly discover the fastest and easiest way to unearth your "money words." The price of admission into t... Read >